The Illusions of Product Placement

In the wonderful world of film, we have Product Placement.  Companies pay to have their 'promotional products' featured in films.  So really, there is no escaping advertising(this is why I prefer reading books).  I'm sure you're aware of this, but what you may not know about is the precision of the placement.

  For example, a certain sugary beverage company has very strict rules for their product.  This promotional beverage can only be seen in the hands of or around a young and "thin" person - a specific BMI is even mentioned!  The beverage can not be shown around or in the same room or scene as "overweight individuals".  The brand name cannot be spoken by overweight individuals.

  These same rules apply to countless products.  Talk about not-so-subliminal-messaging! 

So, next time you're in the theater, keep an eye out!